Solution

I designed the 404 page to turn a potentially frustrating moment into a calm, supportive experience that still aligned with Medi’s business goal of increasing app downloads. Using Medi’s brand voice (helpful, welcoming, and quietly confident) I crafted content that reassured users rather than focusing on the error itself. I incorporated calming language and soft, minimal visuals inspired by meditation and yoga to create a sense of ease and reassurance. The messaging drew on Medi’s core power words, including calm, clarity, guidance, and peace, helping users feel supported and gently redirected toward the next step. The experience subtly encouraged users to continue their journey in the mobile app, with mobile users directed to the appropriate app store and desktop users guided to a QR code for seamless access.